Marimekko Esplanade park, public fashion show
Marimekko holds its annual public fashion show in Helsinki’s Esplanade Park in May – accompanied by the courageous artist Vesala
Marimekko celebrates the beginning of the summer with its yearly fashion show in Helsinki’s Esplanade Park in May 2017. The event is free of charge and open to everyone.
Marimekko’s collaboration with artist Paula Vesala, dedicated to courageous women, culminated in the fashion show in the park, which is now organised for the 26th time. Vesala with her band accompanied the models, and she also gave the first live performance of her latest single.
“Since 1951, Marimekko has wanted to bring people together and offer them cultural experiences with its colours and patterns. We are delighted to note how Marimekko’s tradition of organising an outdoor fashion show every summer has continued for more than a quarter of a century and has become part of our city’s culture. We are very happpy to celebrate, once again, the beginning of the summer together with all our friends in Helsinki,” said Marimekko’s President and CEO Tiina Alahuhta-Kasko.