Lexus Design Award 2017

Written by | Innovation, Lista 2

Now in its fifth year, the design award sponsored by the Japanese automobile giant focused on the theme “Yet” in a challenge to combine seemingly incompatible elements embraced by 1,152 designers worldwide

The 12 finalists who best interpreted the theme chosen for this year’s Lexus Design Award have been selected. The international competition launched in 2013 to support creatives and help “build a better world” targets a new generation of innovative designers. Participation was high again this year with 1,152 designers from 63 countries accepting Lexus’ invitation to interpret the theme “Yet”, a concise definition chosen by the organisers to place the focus on designs that could combine seemingly incompatible elements without necessarily having to bow to compromise. The challenge was to harmonise and create synergies that trigger amazing new choices and breakthroughs. The task of examining the results of these design efforts and selecting 12 of them was given to an international jury composed of Toyo Ito, Paola Antonelli, Aric Chen, Birgit Lohmann, Alice Rawsthorn and Yoshihiro Sawa. Only four of the designs will progress to the prototype stage, at which point the finalists will be flanked by world famous mentors, such as architects and designers Neri & Hu, designer Max Lamb, designer and architect Elena Manferdini and the artists and architects of Snarkitecture. The prototypes will be displayed in the Lexus space at Milan Design Week alongside presentations of the other eight finalists’ designs. The event begins on 3 April, with a press preview unveiling the prototypes to the judges, and international press, who will evaluate the four designs and announce the winner in the evening. The event ends on 19 April.

For more info and pictures:
Lexus Design Award website: www.lexusdesignaward.com
Instagram: https://www.instagram.com/lexusdesignaward/ @lexusdesignaward
Official hashtags: #LexusDesignAward; #MilanDesignWeek;

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Last modified: 7 March 2017